Customer Testimonials
This dealership is awful. They ran our credit without consent, and when we called to speak with management Rodney was very disrespectful, and hung up on us when we asked for proof of our written consent. Wanted to support local but hard to do when this dealership is full of liars and sneaks.
Amarante did a wonderful job selling me a vehicle today along with his trainer Jesse
Literally had my car since last month 23rd and I call almost everyday to get an update. Still haven’t received any news about the main issue other than me having to pay almost 2 grand for some batteries. We will see how this week goes. I’ll keep calling service just to be told there technician is on break or there is nothing new to report. It’s very upsetting I never had to deal with this before at a dealership. Mind you I’m from Chicago and this never happened to me. I get that this is a small ... Read More 
Google - Oct 7, 2026
Went there to buy my wife her dream car. I’m 20 years old very young and it’s hard trying to get a good vehicle. Mani was the best he didn’t take no for an answer he got me the car. Not only did he get me the car he will sit with you and explain it all and is willing to be patient and show what everything means. As a young man not a lot of us are educated on this stuff and don’t come by people like Mani too often. If your in need of a ... Read More 
Google - Oct 3, 2026
Rebeca made our car buying experience amazing! She was so sweet and super knowledgeable!!
Tate Branch lied and said we needed to change our breaks. We took it to another shop that verified they lied to us! I would not recommend Tate Branch to my worst enemy. Want more information? Send me a message I have all the paperwork to prove it.
Manny is your go to Guy he'll go above and beyond to yes get a bank or 2 to look at your application and he's not going too give you the runaround either Manny went to the extreme for us contact Manny he'll get it right
I walked into your showroom the other day with a handful of money but I couldn't get none of your people to get off their ass to take it. I was trying to buy a new truck. There were two guys in there sitting there laughing and joking they looked at me like they wondered what I was doing. I finally went and got in my truck and showed them $20,000 cash through my window and then I drove off. I bought a Ford instead. I don't know who's running your showroom but money talks and lazy people ... Read More 
Google - Sep 17, 2026
Rebecca baeza is the best professional and friendly with an amazing attitude found exactly what I was looking for and at my price recommendation to the fullest
Mani @tate branch was awesome. We had a wonderful experience there we went home with what we wanted
The experience was great! I really appreciate Mani helping me get exactly what I wanted. I couldn’t be happier with how everything turned out. Thank you so much! ❤️
Had a wonderful experience purchasing a new truck. Mani Mo and team made me feel welcomed and tackled all my issues and concerns. They made the deal happen!!! Thanks Mani
Rebeca she’s the Best sales person in the southeast New Mexico helped me out a lot with a horrible credit score still got approved for a vehicle
I had a great experience with Tate Branch. Im so Happy that I have my new car. I'm getting to change my life for the better thanks to you guys thank you for giving me more freedom.
Rebecca!! Get with her for your family friendly car needs!!
We’ve been needing a car for awhile already. Our old one had so much wrong with it and we didn’t even think it was possible to get a new one until Luis helped us! Thank you so much luis and everyone else who made it possible for my boyfriend to get this car🩷🩷🩷
Kayla was great to work with on an AC compressor claim. She kept the request clear, provided the key details needed to support it, and made it easy to review without confusion.
(Translated by Google) I bought a truck three weeks ago. They told me to bring it in in 20 days for a "screen" update, which wasn't true. In less than a week, the truck broke down. The update was supposedly because the computer wasn't compatible with the VIN. Besides that, the truck stopped accelerating and overheated. I took it in immediately. At first, they told me it would be ready the same day, then they said no, and gave me an indefinite amount of time. A week passed, and they hadn't told me what was wrong. ... Read More 
Google - Apr 25, 2026
(Translated by Google) I'm so happy with my experience at the Tate Branch in Artsia. Jorge Flores and Maní Morales went out of their way to find the perfect car for me, exceeding all my expectations. The service was excellent, and they speak perfect Spanish! 😊 I highly recommend them to all Hispanic people who need a new car. Thank you so much, Jorge and Maní, and God bless you!
(Original)
Estoy muy contenta por mi experiencia en Tate Branch de Artisia.. Jorge Flores y Maní Morales se esmeraron mucho por buscar el auto perfecto para mi , llenando todas mis ... Read More 
Google - Apr 22, 2026
Rebeca Baeza is on point with everything! I appreciate her so much! If you want help that is genuine and sincere..... She is your woman!!!
Rebeca Baeza was wonderful! She helped got me my dream car and was very patient with me! 10/10 highly recommend!!
Rebeca helped me in every way she could. She's the best at Tate Branch make sure to ask for her.
Rebecca really helped me get a new vehicle good saleswoman
Mani made us very comfortable and went above and beyond to get us taken care of according to our budget...Great experience!!
Manny Morales was beyond helpful, he made it happen. Very welcoming from the whole team, made you feel like family. So appreciative! Love m truck! Thank you!
DeShaun was great. Very helpful and had all the information i needed on my Cadillac. Come by and see him. He’s the BEST
Rebecca my sales Woman was amazing full of knowledge and was not pushy at all made everything smooth and easy could have not asked for any better also had my vehicle delivered to my house. YOU ROCK
While looking for a car I went to Tate Branch in Artesia. I went hesistant because in the past when I was looking for a vehicle I went there and it wasn't a good experience. I was blessed to have Mani Morales be my salesperson. I went and told him exactly what I wanted and he was prepared with many different options. He walked that whole parking lot with me on a very hot day. He never lost his smile. He walked through everything and made sure I had no questions. He was so honest, sincere and upfront with ... Read More 
Google - Mar 4, 2026
Rebeca was super helpful! She did beyond the work to get me a good and attainable monthly payment! She went above and beyond to send me home in a safe, reliable, and pretty car. Would recommend to everyone to go to Tate Branch and get with Rebeca!
Steven was amazing
Rebeca is amazing helped me answer my prayer of owning a Camry glad I came here
It was a pleasure to work with Mani today! He is professional and very knowledgeable. I like that he is readily accessible to answer my questions and try to help me get exactly what I want!
Mani Morales did a great job in helping me out and getting the best deal he could. Explained himself as best as he could to where I could understand.
Rebeca and DeShaun, WOW, what a fabulous experience you have provided us!! Peeps, these two will give you the best customer service. They will not disappoint! Come visit them and you will be guaranteed to drive off with a deal out of this world 🌎!!
Rebeca Baeza!!!!! BEST EXPERIANCE EVER!!!!!!!! Love the videos she post, love how wonderful and caring she is with all her customers and gave me the best sales experience I've ever had!
We always enjoy doing business at Tate Branch in Artesia, NM. The entire process was smooth and stress-free from start to finish. Rebeca Baeze was extremely helpful and made getting into our used 2019 Dodge quick and easy. She took the time to answer all of our questions, explain our options clearly, and made sure we felt comfortable and confident with our decision. Overall, it was a great experience, and we truly appreciate the friendly and professional service. We would definitely recommend Tate Branch to anyone looking for a quality vehicle.
Rebecca made my dream car happen! She was amazing and made sure I was taken care of! Had a car issue with my Jeep and she made the trade in and purchase easy and stress free.
I had the best experience with Rebeca! She was outstanding! Walked me through the whole process and made the experience comfortable.
Deshaun is the go to guy! I didn’t think I would get approved for my dream truck. However, Deshaun and the team were able to come through and ensure I took it home. If you’re looking to buy this is the place to do it.
Today I worked w Rebeca Baeza and she was AMAZING! She worked out the best deal possible for me and made me feel comfortable in an uncomfortable moment! I recommend her big time.
It's been a wild ride with Tate Branch in Artesia and the staff. First vehicle was a difficult one putting it lightly but Noe, Brian, Dallen, Kayla, Manuel and Maria never gave up and found the most perfect jeep for me and my family. From searching to sales to mechanics for slight issues to finally driving away to go home. It took time but when I say the wait was worth it man I really say the wait was WORTH IT! My crew never backed down and fought for me every step of the way. If you want honesty ... Read More 
Google - Jan 23, 2026
I had the pleasure of working with Deshaun since November 2025. After I wrecked my car in June, I rushed and bought a vehicle that just wasn’t big enough to keep for a long time. I walked in, he listened to what I wanted- full size SUV, less miles the better, my price range, color options, and seat options. He, Brock, Dallon, and Stephen all set out to hunt down options. I looked at multiple vehicles, but was afraid of making another bad decision. Today, 1/21/26, I finally found a Tahoe to suit my family’s needs (3 large, growing boys), my ... Read More 
Google - Jan 21, 2026
We always enjoy doing business at Tate Branch in Artesia,NM. Deshaun really helped us get into our vehicle very easily and wasn’t very knowledgeable about the vehicles that we were looking at.
I have been dealing with Mani Morales at Tate Branch in Artesia. I would have given more than five stars if they were available. He was prompt at getting back with me. I live in Ruidoso and was doing everything over the phone and he made my car shopping experience so easy. He is quite possibly the most honest car salesman that I have ever dealt with. I can’t give a higher recommendation than this. Give these guys a chance to earn your business. You won’t regret it!
David at tate branch was very helpful worked with me and got me into something that i didnt know i needed and fell in love with with a great rate the staff is also very friendly and welcoming very great expierience
Deshaun Noe and Brock did and amazing job with my new vehicle purchase
Mani was absolutely amazing! Went above and beyond for my family and I.
Had an excellent experience here at Tate branch, this is my second time getting a vehicle here the staff is always friendly and professional! and they really work with you, to get you into a vehicle you deserve! Shout out to Deshaun Jackson for helping me and my Wife
Sales men Jorge and Josh were great and helped me out fast! Thanks again guys! Greatly appreciated
Deshaun did a great job helping us out with the best deal on a SUV for our family. He was respectful, personable and listened to our needs and lifestyle finances and when I gave him a desired monthly payment and numbers, he delivered! He also went above and beyond and detailed the vehicle himself! 10/10 would recommend! Also want to give a shout out to the sales manager, Brock, he gave us the best deal possible that met with our lifestyle and financial status. Glad I came to Tate Branch Artesia!
The worst service you could imagine. I live in Carlsbad and took my truck to Artesia thinking they might do things better—at least a little better than in Carlsbad and Hobbs, which are among the worst Dodge dealers in the area. My truck broke down due to a transmission issue, and I called to see if they could take it in since a year earlier they had repaired the transfer case, which was still under warranty. They told me yes, to bring it in, that of course the warranty would cover it.
They never called me to ask questions ... Read More 
Google - Sep 26, 2025
Due to some unexpected news I was going to bring my vehicle fleet down to this location but the only diesel tech at the diesel shop was removed.... will be going to another location...
They give commissions to other sales man that dont sell, bad service no attention for hybrid cars. And why are they selling them for 49k??? I'm never buying anything in any of tatebranch branches.
Bought a Truck because my old one was not safe to drive. They would not let me take the truck saying there was some law they couldn't violate. Instead of having there shop do what it needed to do. They sent it to a third party shop who took there time. Who could blame them. Im not there customer. Now I called my plate isn't in and the temp tag expires on Sunday. I wanted to get a new one on Friday cause I was in the area. I live 80 miles away. I was told they can't ... Read More 
Google - May 3, 2025
I needed a brake caliper bolt for my Jeep and I was told that the bolt had been discontinued therefore was not available. Then, I went to a local parts store and found the bolt that I needed. Embarrassing for the "dealership", hooray for the local parts store. Also, I waited approximately 30 minutes just to find out that the Jeep dealership couldn't help me with my Jeep.
First and second hand experience with this store is painful. Tate branch Artesia as well as Tate branch Carlsbad take advantage of honest people in need of vehicles that are in safe operating condition. A UCI (used car inspection) is required by these dealerships to ensure the quality of their products. Unfortunately you cannot trust the managers of these establishments to take your safety into consideration and will actively pick and choose which components are "important" enough to spend the money and take care of the many possible issues taking in used cars could provide. If you value ... Read More 
Google - Jan 2, 2025
Bought my vehicle and it needed some minor work. Service guy told me it would take a week to get the part in. Here we are 3 weeks later, still no phone call. I've called 3 times and no return phone call. Service department needs help apparently.
1967 vitnam veteran I have my own plate they sent me reg plate they don't call back
Brought my vehicle in because it was making a humming sound. They told me it was the alternator. They put in a new alternator, serpentine belt, and 2 new pulleys and the noise was still there. After $2,100 of work, we actually think it’s the power steering pump. So, after spending $2,500 on everything I drive it to work twice and the throttle appears to be malfunctioning and the window won’t roll up. Like other folks I decided to give them one more try and boy am I paying for it. Steer clear of this place if you value your wallet!
If you value your time and money then go ANYWHERE else but here to buy a vehicle. ALSO avoid JOSE B. at all costs. This individual is clueless on how to properly converse with other people and has a bad attitude, especially if you try and talk while he's talking.
Do not bring your vehicle to be worked on unless you want it to catch on fire when you are driving home. The staff was also super unprofessional and rude to me
Very very helpful. Nicki was great she did her very best and then some to help us find the vehicle that we needed.
My daughter had to have a engine installed. Her insurance company bought a low mileage used one which is making noise and since engine was replaced it over heats on occasion. Trying to get them to bring it back in to get it fixed right has been nothing but excuses. For a dealership to only have 2 loaners is kinda sad.
Jose is by the worst salesman at this dealership. Pushy, controlling (tried to be) and very unprofessional. He will lie and tell you "Oh yeah we can get you in that car" then you get down there and it's "Well we can't put you in that one let me show you this one" it's usually a trade or one they need to get rid of so guess who gets the deal of the day, you. They fight with you on warranty, I would literally ride a bicycle before going back to this dealership. ... Read More 
DealerRater - Jan 12, 2024
Had bad experiences in the past but was giving them another chance and was severely mistaken. Jose B. at the dealership was very rude, discourteous, and definitely doesn't need to be dealing with customers. In my opinion talking down to a customer will not take you far in this world furthermore will not be taking my hard earned money for a truck today. New car sales manager on the other hand was professional, sincere, and was a pleasure to speak to.
They will be losing a customer at the Tate branch in Artesia. They are EXTREMELY RUDE and arrogant. DO NOT WASTE YOUR MONEY WITH THIS LOCATION. Just drive the extra 30 mins and go to Roswell. If I could give zero stars, I would!
I called this dealership with a cash offer on an advertised vehicle. They stated that the autotrader listing was 60k off AND their own website was 19k off correct price. They said they added features? Of course they blamed Autotrader.....not even willing to make it right. What a scam! Buyer beware!
I try to steer everyone I can away from Tate branch. Only dealt with them twice, and they over charge so much.
Not upfront about anything. Lied about payments. Stay away!
Tate dealership sold me car with no papers Yet took my trade in real fast Is this how you all function sell illegal vehicles how about you all fix this mess you created
Male Manager is very critical laughed about the situation. Won’t go back to this dealership ever again!
On the 4th of this month I took my van to have it fixed they changed me 3400 bucks to fix what was wrong with it and yet they didn’t fix it they messed it up more and on Friday the 19th when I took my car back to them and told them the ac still wasn’t working correctly and they wanted to charge me again to fix it when they didn’t do it right in the first place, I will not be doing busy with them ever again and now I have to pay someone else to ... Read More 
Google - Aug 21, 2022
Worst experience ever, started working with one sales man then passed to another. Took forever to get pics of the vehicle I was wanting to purchase. Then when asked about my payoff on the trade-in I told them I would have to call the bank but gave a rough estimate. Then I never heard back from him. Jose then called me told me he’d call me a day later. That was 3 days ago. Won’t be back.
Very bad experience, the worse that could’ve happened. Had to wait from July 9th until July 23rd to get my car because it needed parts and was told until after signing and leaving a down payment then was notified that the key was lost and on top of that had bad customer service, would give attitude just for asking for updates on the car.
I had written an exceptional review because I was so happy with the great customer service I had purchasing my vehicle. However, I felt like an update needed to happen because I am so disappointed. I thought that the great customer service would extend beyond the purchase but it did not. My A/C went out 60 days after my purchase. I have contacted 3 different people for over a week now trying to see if it’s covered or not and no one will get back to me! I either get the run around (everyone has to talk to someone else) ... Read More 
DealerRater - Jun 14, 2021
Easy, no pressure, and easy to work with... one of the best experiences buying/trading a car... Jason Dunn was an excellent salesman and Aaron was an easy to talk to manager who made things work... Tate Branch did it right by having these two... Love my truck
Poor.customer service . I went to this dealer with the intention to get a truck but the salesman didn't know how to do a sale..
Very friendly, helpful, and worked to accomplish our goal of purchasing the vehicle. Was able to walk out with no down payment and low monthly!
Had an appointment to look at a truck, and when I got there it was already sold then they just left me there standing with my thumb up my butt
I've been taking my vehicle's to Tate branch express for years. But never again!! The prices went up crazy...They said they check this and that...never did.... Had to go back the next day to get the things fixed that they said they did. The wife took her vehicle in, same thing..you need this and this...never checked what they said she needed...Never Again..
Took my vehicle in for a recall last Monday. When I got vehicle back my back wipers were not working properly.when they are supposed to be off they are on an when on the are off, the go really slow and get stuck.I called them today to let them know, I was asked to take vehicle in. I was told I have a bad battery and the connection had a short. I told Nate Before vehicle was taken here nothing was wrong with it everything worked perfect. Get me my vehicle. He pull’s very around and tells ... Read More 
Google - Aug 16, 2019
Was told it would take a week to fix my transmission, instead they took three and they didn't even manage to actually fix it, leaving me stalled out in the middle of nowhere with our STILL BROKEN car. Managed to get it home by figuring out what their mechanic apparently couldn't in ten minutes, and will be taking it to a more useful shop back home for real repair.
The sales team was great Jason Dunn was great. After the papers was signed is when things went bad. I have been waiting for two months for the paperwork to arrive at my local DMV so I can get my vehicle registered in my home state. Call after call still no valid answer as to what is taking so long and why.
Feels like a RIP off to be told it will cost $600 to figure out what's wrong before it can be fixed!
Do NOT have your vehicle serviced here! We had to have our thermostat replaced in my car, we took it to Tate Branch Artesia after Firestone in Texas replaced the radiator hose and it overheated 30 miles from home $508 +towing fee! Tate Branch Artesia insisted it was the thermostat all along so $570 later it was fixed. Fast forward a few days, I’ve driven my car for about 6 days all is ok, Saturday I get in my car and drive approximately 2 miles and the radiator fluid is running out of my car, car is smoking and the hose that was originally ... Read More 
Google - Jun 3, 2019
They bait and switch customers with false pricing on their website while waisting your time. When you finally get the price sheet 9 hours later they tack on hidden fees and 7k over msrp. Not the 3600 below they advertise and refuse to honor it. Garbage business!
I have bought 2 vehicles from carlsbad tate branch and sought to buy one here in artesia where i live. Was first assured I qualified for a new vehicle then had to haggle a little to get better payment options, then told I would need an obscene down payment. I am not sure why in carlsbad you can get a reasonable deal throught the same dealership but here it is abhorrent what is asked for. Way to lose a LOYAL customer.
I bought a used 2016 Dodge Ram 2500 in Dec with aftermarket wheels and tires. I rarely drove it since I bought it but when I recently drove it my tire pressure light came on so I got out and checked my tires. And my tires are rated for 65 psi well they had the tire aired up to 80 psi in the rear and 65 psi in the front. So i called them about it and they said they couldn't help me out on trying to get me new tires so i could haul a trailer safely all they could do is sale ... Read More 
Google - Feb 9, 2019
Very greedy people.